exhale_SheriRosaliaMaster Massage Therapist and Owner of Spa Rosalia

A shattered ankle and a late night viewing of the movie “Field of Dreams” gave birth to Spa Rosalia.

In the months prior to opening it’s doors in 2003, I was confined to bed, ankle elevated above my heart while bones and screws fused, I needed care. In spite of my condition, in some ways, my life went on as normal. For example, my dog still needed to be walked. Additionally, I had appointments for alternative care to speed my recovery process. Friends rallied and drove me to my Massage Therapist and Acupuncturist, fighting traffic and scuttling me around. That’s when it dawned on me, we need a place that combines services that our busy lives require under one roof.

A random viewing of “Field of Dreams” was an unexpected inspiration. In the film, while walking in his cornfield, novice farmer Ray Kinsella hears a voice that whispers, “If you build it, he will come”, and sees a baseball diamond. I saw a Lifestyle Spa combined with visions of shaking off my cast and dancing my way back into business. “Build it, and they will come” was the line that kept popping into my mind. Build what exactly and build it where was what I needed to figure out.

With nothing but time on my hands, I considered what I had learned from working in hair salons in the beginning of my career. If I had learned anything, it was that hair stylist are really good at making people’s hair look good, and massage therapists excel at ruining a good coif.

In fact, no scalp rub worth it’s salt is any good if the hair is not tousled. I thought about how people leaving a massage room housed within a Hair Salon acted like movie stars. They would pop on a pair of dark sunglasses and baseball caps and scurry passed the sleekly dressed staff and beautifully groomed clients. So, with serious consideration, it was clear that if a Spa was to be built, it would need to be the kind of place where people could “let their hair down”. Peaceful, quiet and free of pretension.

University Heights is is a mecca for the healing arts and the small business community thrives on providing excellent personal service. In 2003 the doors opened. Exhale was much smaller than it is now, initially offering massage and skin care. Each year or so I met wonderful people who offered services, expertise and their own special brand of care that was different than mine, and it’s given me the opportunity to work with top notch, and fun providers.

In 2013 we said goodbye to the building, not the wonderful people and relationships built in the decade in University Heights because we needed to expand. Spa Rosalia is now nestled in a quiet Point Loma Heights. It’s a similar neighborhood in the sense that we are surrounded by small businesses providing high quality service, wonderful restaurants and it is the only other part of the city that houses schools geared toward the healing arts. Spa Rosalia is in what was formerly a Medi-Spa. It is the perfect location for what we offer. A big plus are the clean ocean breezes coming off of the Pacific Ocean.

For example, there are no corporate coffee shops and dining establishments are the kind where the chef and owner are often the same person. People know your name, and know what makes you happy. This is the cornerstone of Spa Rosalia, take care of people in the way that you want to be taken care of. Provide a higher level of service and quality of treatment.

We support your lifestyle by housing under one roof some of the best care San Diego has to offer. There is no need to run around town fighting traffic, so come in and enjoy massage and body treatments under one roof.

Sheri’s Testimonials


  • Neuromuscular Massage Therapy
  • Deep Tissue Body Work
  • Sports Massage
  • TMJ Relief
  • Fibromyalgia Treatment
  • Therapeutic Massage
  • Relaxation Massage
  • Hot Stone Massage
  • Reflexology Foot Massage

Book a massage with Sheri